What is Socialise to Earn?
The term Web3 (also known as Web 3.0) is being mentioned a lot at the moment, but what exactly does it mean?
For some, cryptocurrencies, NFTs and the metaverse seem like hype and a money-grabbing craze, but others see incredible potential in the ideas and technology behind them. What kind of potential do these ideas and technology have, and how will they change the way we use the internet (particularly, how we use social media)?
For users, the decentralisation of systems and insane amount of capital brought by Web3 brings a lot of benefits. There are already a couple of successful examples of Web3 in action:
- Axie Infinity has shown that it is possible to not just earn money from playing games online, but to make a full time and successful living. 22-years old Filipino bought 2 homes from Axie Infinity earnings.
- Brave Browser’s more than 50 million users have shown that they are happy to see ads when they are not intrusive and get paid for it.
What Web 3.0 does is place the control back into the hands of the users.
What is Socialize to Earn?
The big social media sites (the likes of Facebook, Youtube, Twitter, TikTok, etc.) have all led us to believe that we need to join their sites to stay in touch with our friends, get the latest information, and so on. However, the reality is, they need you much more than you need them. Without users, they are unable to earn money from targeted ads.
On the contrary, the Socialise to Earn (S2E) model values users and rewards them with tokens, crypto, or cash for performing the same actions they currently do online for free. This means getting paid for doing positive things online, like sharing and commenting. It is understandable that this seems a little hard to believe, so let us explain a little how it works.
Currently, users perform many actions on social media sites that benefit someone else. For example, social media sites track your actions and preferences and use this data to deliver more personalised content (and ads) to keep you engaged and on the site for longer. For creators this means more views, likes, recognition, and therefore a desire to continue posting content. All of these actions are giving ad buyers more views on their ads and making social media the preferred place to advertise. Facebook, Instagram, and TikTok made $142.2 billion in revenue from ads in 2021.
With Socialise to Earn, all of users’ actions have a direct benefit for everybody. As a user, you are rewarded for posting meaningful comments and sharing content and at the same time, these actions help creators grow and reach a larger audience. With S2E the emphasis is really on the quality of your engagement online, and the value it brings. This is why valuable contribution from real fans is more important than likes and follows.
What opportunities does it create for users?
First and foremost, S2E provides social media users with the opportunity to get paid for actions online that they already do for free. It also makes it possible for anyone to be an influencer without the need for thousands of followers and brand collaboration.
Let’s put that into perspective with an example:
You are a fan of a musician. You have been listening to their latest song on repeat for the past few days. You have commented on how great the track is, and shared the link with all your friends.
On Current Social Media Sites: These positive actions are expected. Creators gain the boost from engagement to reach more people and they may benefit by receiving some of the ad revenue generated. Ultimately, the biggest winners are the social media sites that earns from the ad revenue and your usage data.
On Web 3.0 Social Media Sites like PopSpot — By helping an artist to reach a larger audience and supporting them — you will be rewarded with tokens, cryptocurrency, or cash. It’s a win-win.
Socialise to Earn turns everyone into an influencer (no matter how big or small), and without the need to make deals with brands and sell products you don’t care about. Instead, users are paid for socialising and being fans of creators and other causes, they deeply care about. At the same time, this added income gives influencers more freedom to choose the brands they want to work with.
Put very simply, the more you help your favourite creators to grow, the more you will earn. But it doesn’t stop there. Have you ever discovered an artist when they were unknown (just a few thousand views on YouTube or plays on Spotify) for them to go on to be famous? With S2E, you don’t just have the knowledge that you were one of the first to find them. You can help them to grow into an award-winning artist and earn a lot of money in the process.
For example:
You invest in an artist by purchasing one of their profile NFTs*.The artist uses this money to record their first studio LP or album. 3 years later when they are a global superstar, that NFT is worth considerably more than when you bought it. In those 3 years, you’ve also received a share of their revenue every month as a passive income.
Making it possible to earn life-changing amounts of money just by supporting a creator you love. When it comes to $POPS tokens you earn in the process, you will be able to use this to subscribe to creators, purchase goods (e.g. merch, live tickets, etc) as well as exchange it for traditional Fiat currencies.
How does it work on PopSpot?
On PopSpot, users are rewarded with PopSpot tokens (called $POPS) for positive actions on the platform. The more positive actions you take, the more you will earn. Some of the positive actions are:
- Sharing posts on PopSpot and other social platforms
- Commenting
- Moderating the community through voting, reviewing reports, and reporting misbehaviour)
- Referring new users
It is worth bearing in mind that tokens are not sent for every action. These rewards will be sent randomly and based on the quality of your actions. For example, spamming comments is a negative action.
Like we mentioned above, by subscribing to creators and being active in their community, not only will you earn money, but you will also be actively helping them to grow and achieve their dreams. It’s win-win.
If you are not into socialising or don’t know how crypto works, and are just interested in the exclusive content, merch or NFTs offered by creators on PopSpot, simply sign up and buy what you want. You can use regular fiat currency to make that purchase alongside tokens. There is no need to buy tokens, engage in community to earn tokens, or use cryptocurrencies at all if you don’t want to.
*Profile NFTs — Tokenised social profile on PopSpot with rights to share of creators’ earnings.
*Blockchain — A blockchain is a distributed database that is shared among the nodes of a computer network.
*Socialise to Earn — model of defining and rewarding social actions in social media using blockchain, cryptocurrency tokens, and community governance.
PopSpot
PopSpot is a next-gen social media site where users get paid to post, comment, and share. It uses the Socialise to Earn protocol which is a model for defining and rewarding positive actions on social media. The platform is ad-free and enables fans to access content they can’t see anywhere else.
Join PopSpot’s discord to have a say in how the platform is built, participating in community discussions, and gain access to token private sales and future NFT drops.
